I designed and animated a silent, looping digital-merchandising motion campaign for in-store display screens across retail environments such as TELUS stores and Walmart, featuring a strong call-to-action to support the TELUS Student Bursary for students in need.

My role included image sourcing, custom illustration, and full motion design in After Effects, with a focus on high-impact visual storytelling that communicates clearly without sound.

The campaign was delivered in three formats, 16:9, 9:16, and 4:5 and in both English and French, ensuring consistent messaging across all screen types and regions.

Tools: After Effects

Skills: Motion Design, Illustration, Digital Merchandising, Campaign Design, Visual Storytelling